The Reagan presidency was probably the golden age of anti-drug messaging. Americaâs school kids were told that a brain was like an egg and drugs were like a frying pan. The First Lady told Americaâs school kids simply to âJust Say No.â The message was stupefyingly simple. Drugs, like Communism and taxes, are bad.
During the early 1970s, however, that anti-drug message was much more confused. Take for example Curious Alice, a visually stunning, deeply odd movie about the perils of drug abuse that makes the stuff look like a lot of fun. Created by the National Institute of Mental Health in 1971, the film shows young Alice reading Lewis Carrollâs Alice in Wonderland in a sunny dappled meadow before nodding off. She soon finds herself plunging down the rabbit hole and in a wonderland ⦠of drugs. The King of Hearts is hawking heroin. The Mad Hatter is tripping balls on LSD. The hookah-smoking Caterpillar is stoned out of his gourd. The Dormouse is in a barbiturate-induced stupor and the March Hare, who looks like the Trix Bunnyâs neâer-do-well brother, is a fidgeting tweaker. âYou oughta have some pep pills! Uppers!â he exclaims. âAmphetamines! Speed! You feel super good.â
The movie was reportedly intended for eight year-olds. While itâs unlikely that your average third grader is going to absorb Aliceâs moralizing about acid, they will almost certainly respond to the filmâs trippy, Monty Pythonesque animation. The animators clearly had a blast making this movie, but their efforts didnât exactly translate into an effective message. After the movie came out, the National Coordinating Council on Drug Education slammed the movie, calling it confusing and counterproductive.
As an adult, however, the movie is a lot of fun. So check it out above. And if you live in either Colorado or Washington, feel free to enjoy the movie in a state that it is probably best appreciated.
via Dangerous Minds
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Jonathan Crow is a Los Angeles-based writer and filmmaker whose work has appeared in Yahoo!, The Hollywood Reporter, and other publications. You can follow him at @jonccrow.
Curious Alice — The 1971 Anti-Drug Movie Based on Alice in Wonderland That Made Drugs Look Like Fun is a post from: Open Culture. Follow us on Facebook, Twitter, and Google Plus, or get our Daily Email. And don’t miss our big collections of Free Online Courses, Free Online Movies, Free eBooks, Free Audio Books, Free Foreign Language Lessons, and MOOCs.
The post Curious Alice — The 1971 Anti-Drug Movie Based on Alice in Wonderland That Made Drugs Look Like Fun appeared first on Open Culture.
Curious Alice â The 1971 Anti-Drug Movie Based on Alice in Wonderland That Made Drugs Look Like Fun
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